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Shuffle 'n Swing

Together with Swing Dance Teacher and Game Designer Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

Research - Technical Writing - Editing - Marketing - Fundraising

2020

Just as Ron Smits, the founder of the dance school Key Town Swing and creator of this game, I am a big fan of combining work and hobbies.

For Ron, this meant teaching dance + games = inventing and creating a fun, innovative card game to use during and after classes.

For me, this meant dancing + games + psychology = consulting Ron on this game in regards to visual design, inclusive communication and personalised marketing campaigns.

 

Snapshot of one of the first brainstorm meetings together with Ron Smits, the creator of Shuffle 'n Swing; Shuffle 'n Swing - the pocketsized teaching and training game for Lindy Hoppers!

Together, we created an exciting and successful campaign on kickstarter.

Research

The History of Lindy Hop

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

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Technical Writing

Slogan

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

Manual

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

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Editing

Proofreading

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

B2C Communication

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

B2B Communication

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

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Marketing

Campaigns

1) XXL-Deck

Here you see three of the campaigns I came up with for the very first prints of the game Shuffle 'n Swing.

Top left: XXL card decks for dance classes and group events.

Top right: A limited amount of VIP decks for which numerous famous Swing dancers from around the world sent us their pictures and signatures.

Bottom middle: Honouring the Swing legacy through offering the option to donate to the Frankie Manning Foundation, innitiated by the Black Lindy Hoppers Fund.

2) VIP-Deck

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

3) Personalised Playcards

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

Kickstarter

Snapshot of me taking matters (a.k.a the camera) into my own hands during the Kickstarter promo-shoot of Shuffle 'n Swing. 

As you can see, the game can easily be used in the comfort of your living room during this lockdown to keep practicing your moves with your dance partner.

Social Media

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

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Fundraising

Frankie Manning Foundation

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

Omroep ZWART

Together with Ron Smits I worked on "Shuffle 'n Swing -The pocket sized teaching and training game for Lindy Hoppers!". I advised on ways to honour the roots of Swing dance and conceptualised three distinct marketing campaigns.

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